Our Story

LegUps began with a simple frustration and a bold question.

When co-founder Kelly Carlson grew tired of sandal ties slipping down at exactly the wrong moment, she asked, "Why hasn't anyone solved this?" That question sparked years of innovation and led to the patent-pending LegUps design, created to keep style exactly where it's meant to be.

Along the way, LegUps became about more than fashion. Together with co-founder Tamara Moore, the vision grew into creating accessories that help people feel confident, expressive, and comfortable being themselves.

Today, LegUps is a women-owned, patent-pending brand built on the belief that confidence changes how we move through the world. Every pair is designed to move with you, helping you look great, feel supported, and step forward with confidence.